50 Mobile App KPIs

50-mobile-app-kpis.txt

Mobile App KPIs
├── General Mobile App KPIs
│ ├── User Growth Rate
│ ├── Mobile Downloads
│ ├── Retention Rate
│ ├── Install Trend
│ ├── Uninstall Trend
│ ├── Registrations
│ ├── Subscriptions
│ ├── Crashes
│ ├── Upgrades
│ ├── Net Promoter Score (NPS)
│ └── App Engagement Metrics
│ ├── Sessions
│ ├── Session Length
│ ├── Session Interval
│ ├── Session Depth
│ ├── Average Screens Per Visit
│ ├── Daily Active Users (DAU)
│ ├── Monthly Active Users (MAU)
│ ├── Social Shares
│ ├── Brand Awareness
│ └── Churn Rate
├── Revenue-Focused/Financial Mobile KPIs
│ ├── Average Revenue Per User (ARPU)
│ ├── Lifetime Value (LTV)
│ ├── Time To First Purchase
│ ├── Purchases
│ ├── Customer Acquisition Cost (CAC)
│ ├── Cost Per Acquisition (CPA)
│ ├── Customer Lifetime Value (CLV)
│ ├── eCAC (Effective Customer Acquisition Cost)
│ ├── eCPM (Effective Cost Per Mille)
│ ├── Paid Conversion Rate
│ └── Organic Conversion Rate
├── User Experience KPIs
│ ├── Load Time
│ ├── Devices
│ ├── Carriers
│ ├── OS
│ ├── Screen Dimensions/Resolution
│ ├── Permissions Granted
│ └── API Latency
└── Mobile App Marketing KPIs
 ├── Install Source (Attribution)
 ├── Virality and K Factor
 ├── Channel Breakdown
 ├── Geo-metrics
 ├── Demographics
 ├── Cohort Analysis
 ├── Behavioral Metrics
 └── App Store Optimization (ASO) KPIs
 ├── Keywords
 ├── App Store Category Ranking
 ├── Views To Installs
 ├── Reviews
 └── Ratings

https://uxcam.com/blog/top-50-mobile-app-kpis/