Created
October 29, 2024 16:35
-
-
Save pkcpkc/c11ddd7c8bc991d035ad0a38a1bb01fd to your computer and use it in GitHub Desktop.
15 most important app KPIs
This file contains hidden or bidirectional Unicode text that may be interpreted or compiled differently than what appears below. To review, open the file in an editor that reveals hidden Unicode characters.
Learn more about bidirectional Unicode characters
| Mobile App KPI Categories | |
| ├── UX & Performance Metrics | |
| │ ├── Load Speed | |
| │ ├── Device & OS Tracking | |
| │ ├── Screen Resolution | |
| │ └── Crash Reports | |
| ├── Engagement Metrics | |
| │ ├── Session Length & Depth | |
| │ ├── Screens per Visit | |
| │ ├── Active Users (DAU, WAU, MAU) | |
| │ ├── Stickiness Ratio | |
| │ └── Churn & Retention Rates | |
| └── Revenue Metrics | |
| ├── Average Revenue per User | |
| ├── Purchases | |
| ├── Time to First Purchase | |
| ├── Customer Lifetime Value (CLV) | |
| ├── Conversion Rate | |
| └── Cost per Install |
Sign up for free
to join this conversation on GitHub.
Already have an account?
Sign in to comment
https://www.smartlook.com/blog/top-15-most-important-mobile-app-kpis-to-measure-the-performance/