A Platform Evangelist/Advocate in a data product role within a large enterprise has a critical responsibility to drive adoption, awareness, and effective use of the data platform among stakeholders. This role blends technical expertise, strategic thinking, and interpersonal skills to bridge gaps between the platform team, internal users, and external clients. Here’s an outline of their focus areas and responsibilities:
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Advocacy and Adoption
- Promote the value of the data platform to internal and external stakeholders.
- Serve as the face of the platform to build trust and enthusiasm among users.
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Education and Enablement
- Help data product owners and teams understand platform capabilities, tools, and best practices.
- Develop resources (e.g., guides, documentation, demos) to lower barriers to entry for platform users.
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Feedback Loop Creation
- Act as a conduit for feedback, ensuring the platform evolves based on user needs and market trends.
- Collaborate with product and engineering teams to align roadmaps with stakeholder requirements.
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Driving Outcomes
- Focus on measurable impact: adoption metrics, time-to-market improvements, and stakeholder satisfaction.
- Align platform capabilities with business outcomes and revenue generation goals.
- Stakeholder Alignment: Act as a liaison between business units, IT teams, and end-users to ensure the platform supports enterprise objectives.
- Internal Advocacy: Champion the platform internally, demonstrating its role in improving data accessibility, governance, and monetization.
- Community Building: Foster a community of practice among platform users to encourage collaboration and shared learning.
- Workshops and Demos: Conduct regular training sessions, webinars, and showcases to illustrate platform capabilities.
- Content Creation: Produce technical and strategic content such as user guides, FAQs, and case studies to empower users.
- Toolkits: Provide standardized tools, templates, and frameworks to accelerate data product development.
- User Research: Gather insights from users on pain points, feature requests, and unmet needs.
- Platform Enhancement: Work with the platform team to prioritize enhancements that improve user experience and outcomes.
- Analytics and Metrics: Track adoption metrics, satisfaction scores, and RRG (ready for revenue generation) milestones.
- Visionary Role: Inspire teams by showcasing the platform’s role in driving innovation and competitive advantage.
- Business Impact: Partner with leadership to align platform development with strategic priorities such as new market opportunities or cost optimization.
- Regulatory Compliance: Advocate for governance standards to balance innovation with regulatory requirements.
- Monthly adoption reports with actionable insights.
- A library of reusable assets (code snippets, templates, and demo data).
- Quarterly stakeholder feedback sessions with prioritized recommendations.
- A roadmap of upcoming platform features aligned with business needs.
By combining technical expertise with strategic influence, a Platform Evangelist/Advocate ensures the data platform delivers maximum value, aligning it with the organization’s goals and fostering a data-driven culture.