channel classifier

gistfile1.txt

 "channelClassifier" : {
                "channels" : [ 
                    {
                        "channelName" : "affiliate",
                        "channelRules" : {
                            "operator" : "AND",
                            "rules" : [ 
                                {
                                    "operator" : "EQUAL",
                                    "operand" : "S_UTM_MEDIUM",
                                    "argument" : "affiliate"
                                }
                            ]
                        }
                    }, 
                    {
                        "channelName" : "retargeting",
                        "channelRules" : {
                            "operator" : "AND",
                            "rules" : [ 
                                {
                                    "operator" : "CONTAINS",
                                    "operand" : "S_UTM_MEDIUM",
                                    "argument" : "retarget"
                                }
                            ]
                        }
                    }, 
                    {
                        "channelName" : "display",
                        "channelRules" : {
                            "operator" : "OR",
                            "rules" : [ 
                                {
                                    "operator" : "EQUAL",
                                    "operand" : "S_UTM_MEDIUM",
                                    "argument" : "display"
                                }, 
                                {
                                    "operator" : "EQUAL",
                                    "operand" : "S_UTM_MEDIUM",
                                    "argument" : "cpm"
                                }, 
                                {
                                    "operator" : "EQUAL",
                                    "operand" : "S_UTM_MEDIUM",
                                    "argument" : "banner"
                                }
                            ]
                        }
                    }, 
                    {
                        "channelName" : "email",
                        "channelRules" : {
                            "operator" : "OR",
                            "rules" : [ 
                                {
                                    "operator" : "EQUAL",
                                    "operand" : "S_UTM_MEDIUM",
                                    "argument" : "email"
                                }, 
                                {
                                    "operator" : "EQUAL",
                                    "operand" : "S_UTM_MEDIUM",
                                    "argument" : "e-mail"
                                }
                            ]
                        }
                    }, 
                    {
                        "channelName" : "other advertising",
                        "channelRules" : {
                            "operator" : "OR",
                            "rules" : [ 
                                {
                                    "operator" : "EQUAL",
                                    "operand" : "S_UTM_MEDIUM",
                                    "argument" : "cpv"
                                }, 
                                {
                                    "operator" : "EQUAL",
                                    "operand" : "S_UTM_MEDIUM",
                                    "argument" : "cpa"
                                }, 
                                {
                                    "operator" : "EQUAL",
                                    "operand" : "S_UTM_MEDIUM",
                                    "argument" : "cpp"
                                }, 
                                {
                                    "operator" : "EQUAL",
                                    "operand" : "S_UTM_MEDIUM",
                                    "argument" : "content-text"
                                }
                            ]
                        }
                    }, 
                    {
                        "channelName" : "referral",
                        "channelRules" : {
                            "operator" : "AND",
                            "rules" : [ 
                                {
                                    "operator" : "CONTAINS",
                                    "operand" : "S_UTM_MEDIUM",
                                    "argument" : "referral"
                                }
                            ]
                        }
                    }, 
                    {
                        "channelName" : "paid social",
                        "channelRules" : {
                            "operator" : "AND",
                            "rules" : [ 
                                {
                                    "operator" : "ISSOCIAL_DOMAIN",
                                    "operand" : "S_REFERRER_HOST",
                                    "argument" : ""
                                }, 
                                {
                                    "operator" : "OR",
                                    "rules" : [ 
                                        {
                                            "operator" : "EQUAL",
                                            "operand" : "S_UTM_MEDIUM",
                                            "argument" : "cpc"
                                        }, 
                                        {
                                            "operator" : "EQUAL",
                                            "operand" : "S_UTM_MEDIUM",
                                            "argument" : "ppc"
                                        }, 
                                        {
                                            "operator" : "CONTAINS",
                                            "operand" : "S_UTM_MEDIUM",
                                            "argument" : "paid"
                                        }
                                    ]
                                }
                            ]
                        }
                    }, 
                    {
                        "channelName" : "paid search",
                        "channelRules" : {
                            "operator" : "AND",
                            "rules" : [ 
                                {
                                    "operator" : "ISPAIDSEARCH_DOMAIN",
                                    "operand" : "S_REFERRER_HOST",
                                    "argument" : ""
                                }, 
                                {
                                    "operator" : "OR",
                                    "rules" : [ 
                                        {
                                            "operator" : "EQUAL",
                                            "operand" : "S_UTM_MEDIUM",
                                            "argument" : "cpc"
                                        }, 
                                        {
                                            "operator" : "EQUAL",
                                            "operand" : "S_UTM_MEDIUM",
                                            "argument" : "ppc"
                                        }, 
                                        {
                                            "operator" : "EQUAL",
                                            "operand" : "S_UTM_MEDIUM",
                                            "argument" : "paidsearch"
                                        }, 
                                        {
                                            "operator" : "CONTAINS",
                                            "operand" : "S_LANDING_PAGE_QUERY",
                                            "argument" : "gclid="
                                        }, 
                                        {
                                            "operator" : "CONTAINS",
                                            "operand" : "S_LANDING_PAGE_QUERY",
                                            "argument" : "utm_"
                                        }
                                    ]
                                }
                            ]
                        }
                    }, 
                    {
                        "channelName" : "organic search",
                        "channelRules" : {
                            "operator" : "AND",
                            "rules" : [ 
                                {
                                    "operator" : "ISORGANICSEARCH_DOMAIN",
                                    "operand" : "S_REFERRER_HOST",
                                    "argument" : ""
                                }
                            ]
                        }
                    }, 
                    {
                        "channelName" : "social",
                        "channelRules" : {
                            "operator" : "OR",
                            "rules" : [ 
                                {
                                    "operator" : "ISSOCIAL_DOMAIN",
                                    "operand" : "S_REFERRER_HOST",
                                    "argument" : ""
                                }, 
                                {
                                    "operator" : "CONTAINS",
                                    "operand" : "S_UTM_MEDIUM",
                                    "argument" : "social"
                                }, 
                                {
                                    "operator" : "CONTAINS",
                                    "operand" : "S_UTM_MEDIUM",
                                    "argument" : "sm"
                                }
                            ]
                        }
                    }, 
                    {
                        "channelName" : "referral",
                        "channelRules" : {
                            "operator" : "AND",
                            "rules" : [ 
                                {
                                    "operator" : "NOTNULL",
                                    "operand" : "S_REFERRER_HOST",
                                    "argument" : ""
                                }
                            ]
                        }
                    }
                ]
            }