Interesting

gistfile1.txt

[101, 110] in /Users/John/Projects/aptana3_workspace/toro/app/models/advertiser.rb
   101:   def self_link
   102:     # needed because otherwise would try 'advertisers_url'
   103:     {
   104:       'self' => {
   105:         'href' => rtb_advertiser_url(self)
   106:       }
=> 107:     }
   108:   end
   109: 
   110: end

(byebug) pp self
#<Advertiser id: 5477, name: "Test 1", created_at: "2014-08-20 19:55:34", updated_at: "2014-08-20 19:55:34", orders_count: 2, creatives_count: 2>
(byebug) pp default_url_options
{:host=>"Johns-MacBook-Pro.local", :protocol=>"https", :format=>:json}