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December 30, 2018 07:42
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Google Analytics scroll tracking snippet using dataLayer
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// https://github.com/felix/gtm-scrolldepth | |
var startTime = +new Date; | |
var scrollCache = []; | |
documentElement = document.documentElement; | |
function throttle(func, wait) { | |
var context, args, result; | |
var timeout = null; | |
var previous = 0; | |
var later = function () { | |
previous = new Date; | |
timeout = null; | |
result = func.apply(context, args); | |
}; | |
return function () { | |
var now = new Date; | |
if (!previous) previous = now; | |
var remaining = wait - (now - previous); | |
context = this; | |
args = arguments; | |
if (remaining <= 0) { | |
clearTimeout(timeout); | |
timeout = null; | |
previous = now; | |
result = func.apply(context, args); | |
} else if (!timeout) { | |
timeout = setTimeout(later, remaining); | |
} | |
return result; | |
}; | |
} | |
function calculateMarks(docHeight) { | |
return { | |
'20%': parseInt(docHeight * 0.20, 10), | |
'40%': parseInt(docHeight * 0.50, 10), | |
'60%': parseInt(docHeight * 0.60, 10), | |
'80%': parseInt(docHeight * 0.80, 10), | |
'100%': docHeight - 5 | |
}; | |
} | |
function checkMarks(marks, scrollDistance, timing) { | |
// Check each active mark | |
for (key in marks) { | |
if (scrollCache.indexOf(key) === -1 && scrollDistance >= marks[key]) { | |
dataLayer.push({ | |
'event': 'scrollDepth', | |
'eventCategory': 'Scroll Depth', | |
'eventAction': 'Percentage', | |
'eventLabel': key, | |
'eventTiming': timing, | |
}) | |
scrollCache.push(key); | |
sendEvent('Percentage', key, scrollDistance, timing); | |
} | |
} | |
} | |
function rounded(scrollDistance) { | |
// Returns String | |
return (Math.floor(scrollDistance / 250) * 250).toString(); | |
} | |
function getDocumentHeight() { | |
return Math.max( | |
document.body.scrollHeight || 0, documentElement.scrollHeight || 0, | |
document.body.offsetHeight || 0, documentElement.offsetHeight || 0, | |
document.body.clientHeight || 0, documentElement.clientHeight || 0 | |
); | |
} | |
function getScrollDistance() { | |
return window.pageYOffset || document.body.scrollTop || | |
documentElement.scrollTop || 0; | |
} | |
function getWindowHeight() { | |
return window.innerHeight || documentElement.clientHeight || | |
document.body.clientHeight || 0; | |
} | |
window.onscroll = throttle(function () { | |
var docHeight = getDocumentHeight(), | |
winHeight = getWindowHeight(), | |
scrollDistance = getScrollDistance() + winHeight, | |
// Recalculate percentage marks | |
marks = calculateMarks(docHeight), | |
// Timing | |
timing = +new Date - startTime; | |
// If all marks already hit, unbind scroll event | |
if (scrollCache.length >= 5) { | |
//$window.off('scroll.scrollDepth'); | |
return; | |
} | |
checkMarks(marks, scrollDistance, timing); | |
}, 500); |
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