-
-
Save it-can/188acc89637160d21ab9a37e1bbf0b2c to your computer and use it in GitHub Desktop.
| <script> | |
| var user_data_info = { | |
| sha256_email_address: '{{ normalizeAndHashEmailAddress($invoice->email) }}', | |
| sha256_phone_number: '{{ normalizeAndHash(formatPhoneE164($invoice->billing_telephone)) }}', | |
| address: { | |
| sha256_first_name: '{{ normalizeAndHash($firstname ?? '') }}', | |
| sha256_last_name: '{{ normalizeAndHash($lastname ?? '') }}', | |
| sha256_street: '{{ normalizeAndHash($invoice->billing_address . ' ' . $invoice->billing_address_nr) }}', | |
| postal_code: '{{ $invoice->billing_zipcode }}', | |
| city: '{{ $invoice->billing_city }}', | |
| country: '{{ $invoice->billing_country }}', | |
| new_customer: {{ $new_customer ? 'true' : 'false' }} | |
| } | |
| }; | |
| // Google Ads conversion tracking | |
| zaraz.track("conversion", { | |
| transaction_id: "ORDER ID", | |
| value: AMOUNT | |
| currency: 'EUR', | |
| user_data: JSON.stringify(user_data_info) | |
| }); | |
| </script> |
| <?php | |
| if (! function_exists('formatPhoneE164')) { | |
| /** | |
| * Format phonenumber to E164 (i use this library https://github.com/Propaganistas/Laravel-Phone) | |
| * | |
| * | |
| * @return mixed|string | |
| */ | |
| function formatPhoneE164($value) | |
| { | |
| $value = Str::lower(trim($value)); | |
| try { | |
| return (new PhoneNumber($value, 'NL')) | |
| ->formatE164(); | |
| } catch (Exception $e) { | |
| } | |
| return $value; | |
| } | |
| } | |
| if (! function_exists('normalizeAndHash')) { | |
| function normalizeAndHash(string $value, bool $trimIntermediateSpaces = false): string | |
| { | |
| // Normalizes by first converting all characters to lowercase, then trimming spaces. | |
| $normalized = strtolower($value); | |
| if ($trimIntermediateSpaces) { | |
| // Removes leading, trailing, and intermediate spaces. | |
| $normalized = str_replace(' ', '', $normalized); | |
| } else { | |
| // Removes only leading and trailing spaces. | |
| $normalized = trim($normalized); | |
| } | |
| return hash('sha256', strtolower(trim($normalized))); | |
| } | |
| } | |
| if (! function_exists('normalizeAndHashEmailAddress')) { | |
| function normalizeAndHashEmailAddress(string $emailAddress): string | |
| { | |
| $normalizedEmail = strtolower($emailAddress); | |
| $emailParts = explode('@', $normalizedEmail); | |
| if (count($emailParts) > 1 && preg_match('/^(gmail|googlemail)\.com\s*/', $emailParts[1])) { | |
| // Removes any '.' characters from the portion of the email address before the domain | |
| // if the domain is gmail.com or googlemail.com. | |
| $emailParts[0] = str_replace('.', '', $emailParts[0]); | |
| $normalizedEmail = sprintf('%s@%s', $emailParts[0], $emailParts[1]); | |
| } | |
| return normalizeAndHash($normalizedEmail, true); | |
| } | |
| } |
Hi @it-can , is this still working for you? We're also trying to implement Enhanced conversions for Google Ads through Zaraz. But not sure how we can push the data in correct way. We have not yet tried this.
@imranshuvo i tested it and worked for me... but we are now back at using googletagmanager.com, instead of zaraz and hopefully when we can custom GoogleTag in cloudflare we will switch to that
- trigger google ads on your conversion event, make sure you set in settings proper labels (conversion id and label and conversion linker)
- pass custom fields: currency, revenue, transaction_id, user_data.email, user_data.phone with event property
- make sure you send Consent Mode from event property _zarazGoogleConsentV2String
What's missing in steps above is passing these values from zaraz to gads, which is step 2
To confirm, see in zaraz debugger call to googleadservices.com/pagead/conversion/, as described here:
https://support.google.com/google-ads/answer/13258081?hl=en#zippy=%2Cvalidate-your-implementation-using-chrome-developer-tools
@it-can i setup the same but dont see the enhanched data in zaraz debugger i see it still sents it as user_data.sha256_email_address=x while google docs state you need to see em=tv.1~em see: [docs](https://support.google.com/google-ads/answer/13258081?hl=en#zippy=%2Cfind-enhanced-conversions-fields-on-your-conversion-page%2Cidentify-enhanced-conversions-css-selectors-and-input-into-google-ads%2Cidentify-and-define-your-enhanced-conversions-fields%2Cvalidate-your-implementation-using-chrome-developer-tools%2Cafter-hours-review-the-diagnostics-report-to-confirm-your-implementation:~:text=click%20Save.-,Validate%20your%20implementation,-To%20verify%20if did ou also see this when testing?)
I also tried to sent email but this also doesn't show the em field i'm confused also think its strange Zaraz doesn't even document this while its pretty basic functionality in Google Ads .
Btw this is what i'm sending:
zaraz.track("registration", {"em":"e2554c4a1bd737bafb3cc7ce501d4e8042dfbfdf42d079defa12bf83d6acf959","user_data.sha256_email_address":"e2554c4a1bd737bafb3cc7ce501d4e8042dfbfdf42d079defa12bf83d6acf959"});
I was finally able to get it working by adding the hashed keys before my values see:
$userData = [
'em' => 'tv.1~em.'.$this->hashedEmailAddress,
'sha256_email_address' => 'tv.1~em.'.$this->hashedEmailAddress,
'user_data.sha256_email_address' => 'tv.1~em.'.$this->hashedEmailAddress,
];
if (null !== $this->hashedFirstName) {
$userData['fn'] = 'tv.1~fn.'.$this->hashedFirstName;
$userData['address.sha256_first_name'] = 'tv.1~fn.'.$this->hashedFirstName;
$userData['user_data.address.sha256_first_name'] = 'tv.1~fn.'.$this->hashedFirstName;
}
if (null !== $this->hashedLastName) {
$userData['ln'] = 'tv.1~ln.'.$this->hashedLastName;
$userData['address.sha256_last_name'] = 'tv.1~ln.'.$this->hashedLastName;
$userData['user_data.address.sha256_last_name'] = 'tv.1~ln.'.$this->hashedLastName;
}
if (null !== $this->hashedPhoneNumber) {
$userData['pn'] = 'tv.1~pn.'.$this->hashedPhoneNumber;
$userData['sha256_phone_number'] = 'tv.1~pn.'.$this->hashedPhoneNumber;
$userData['user_data.sha256_phone_number'] = 'tv.1~pn.'.$this->hashedPhoneNumber;
}In the end i dont know which key makes it work found the info here: https://www.semetis.com/en/resources/articles/how-to-debug-google-enhanced-conversions-implementation#:~:text=If%20the%20em%20parameter%20is%20present%20but%20looks%20like%20%E2%80%9Ctv.1~em.%E2%80%9D%20then%20you%E2%80%99re%20sending%20the%20enhanced%20conversion%20parameter%20but%20it%E2%80%99s%20empty. goodluck!
This seems to be working for me, but still in testing phase... please let me know if you had succes