- Project Title: [Derived or specified]
- Owner / Team: [To be specified in PRD_INSTRUCTIONS or placeholder]
- Date Created / Last Updated: /now
- Status: [e.g., Draft, In Review, Approved - Default to Draft]
- Brief Project Overview: [1-2 sentence summary of the project's core purpose and value]
- 2.1. The Problem: What specific user or business problem are we solving?
- 2.2. The Opportunity: What new capability, market, or value are we enabling?
- 2.3. Affected Users/Personas: Who experiences this problem or will benefit from this opportunity? (List key personas)
- 2.4. Evidence & Validation:
- User Insights: (e.g., quotes from interviews, survey data summaries)
- Behavioral Data: (e.g., relevant funnels, drop-offs, usage stats)
- Market Signals: (e.g., competitor gaps, customer requests, industry trends)
- 2.5. Strategic Alignment: How does this project support company OKRs or strategic goals?
- 3.1. Solution Overview: Briefly describe the proposed solution or feature.
- 3.2. Primary Hypothesis: If we build [solution], then [expected outcome] because [reasoning/insight].
- 3.3. Secondary Hypotheses (if any):
- 3.4. MVP Scope & Success Criteria:
- Key Features for MVP: (Bulleted list)
- MVP Success Criteria: What must be true for the MVP to be considered successful and justify further investment? (Quantifiable if possible)
- 4.1. Project Goals: What are the high-level aims of this project?
- 4.2. Specific Objectives: What measurable outcomes define success?
- 4.3. Key Performance Indicators (KPIs):
Metric Category Metric Description Baseline Target Timeline Data Source Primary Success [e.g., Conversion Rate Increase] [e.g., Analytics] [e.g., Task Completion Time Reduction] Guardrail [e.g., Page Load Time] < X [e.g., Unsubscribe Rate] < Y - 4.4. Leading Indicators: (Early signals of success/failure)
- 4.5. Lagging Indicators: (Outcomes measured after a period)
- 5.1. In-Scope Features/Functionality: (Detailed list)
- [Feature 1]
- [Feature 2]
- 5.2. Out-of-Scope Features/Functionality: (Explicitly list what will NOT be built now)
- [Deferred Feature A]
- 5.3. Non-Functional Requirements: (e.g., Performance, Scalability, Security, Accessibility, Usability)
-
Target Persona(s): [Link to or briefly describe relevant personas]
-
User Story Format: As a [type of user], I want to [action/goal], so that [benefit/value].
-
ST-101: [User Story for core functionality]
- AC1: [Criterion]
- AC2: [Criterion]
-
ST-102: [User Story for alternative flow or edge case]
- AC1: [Criterion]
-
ST-103 (Security): As a user, I want my data to be secure when I [perform an action], so that I can trust the application.
- AC1: Authentication is required to access [feature/data].
- AC2: Sensitive data is encrypted in transit and at rest.
-
ST-104 (Data Model - if applicable): As a system, I need to store [specific data entities and attributes] related to [feature], so that users can [achieve their goal].
- AC1: Database schema includes tables for [X, Y, Z] with appropriate fields and relationships.
- AC2: Data integrity rules are enforced.
-
(Continue with all necessary user stories: primary, alternative, edge cases, error handling, etc.)
- 7.1. Key UI/UX Principles: (e.g., Simplicity, Consistency, Accessibility)
- 7.2. Wireframes & Mockups: [Link to Figma, Sketch, Adobe XD files, or embedded images]
- 7.3. Prototypes: [Link to interactive prototypes]
- 7.4. Key User Flows: (Diagram or describe critical user journeys)
- 7.5. Branding & Style Guide Adherence: [Link to style guide, specific considerations]
- 8.1. Proposed Technical Stack: (e.g., Frontend, Backend, Database, APIs)
- 8.2. Architecture Overview: [High-level diagram or description of system components and interactions]
- 8.3. Data Model: [Details beyond the user story, e.g., ERD, specific fields, data types, relationships]
- 8.4. API Design (if applicable): [Endpoints, request/response formats]
- 8.5. Integrations: (With other systems, third-party services)
- 8.6. Security Considerations: (Specific technical security measures beyond general ACs)
- 8.7. Performance & Scalability Requirements: (e.g., response times, concurrent users)
Risk Type | Description | Impact (H/M/L) | Likelihood (H/M/L) | Mitigation Strategy / Owner |
---|---|---|---|---|
Technical | [e.g., New technology integration challenges] | |||
Product UX | [e.g., Users find new flow confusing] | |||
Market | [e.g., Competitor launches similar feature] | |||
Resource/Timeline | [e.g., Key developer availability] | |||
Dependency | [e.g., Relies on Team X completing API] |
- 10.1. Milestones & Timeline:
Milestone Target Date Owner(s) Status Discovery & Research Design Complete Development Start MVP Dev Complete QA & UAT Beta / Pilot Launch General Availability - 10.2. Key Dependencies & Stakeholders:
Team / Individual Role / Dependency Description [e.g., Marketing] [e.g., Prepare launch comms] [e.g., Legal] [e.g., Review T&Cs] - 10.3. Rollout Strategy: (e.g., Phased by region, A/B test percentage, Feature flag, All users)
- 10.4. Communications Plan:
- Internal: (Sales, Support, Marketing teams)
- External: (Users, Press - if applicable)
- 10.5. Beta/Pilot Program (if applicable):
- Objectives:
- Participant Selection:
- Duration & Feedback Collection:
- 11.1. Monitoring Plan:
- Dashboards: [Link to relevant dashboards for tracking KPIs]
- Alerting: (Key metrics that will trigger alerts if thresholds are breached)
- Regular Check-ins: (Cadence for reviewing metrics post-launch)
- 11.2. Feedback Collection: How will ongoing user feedback be captured post-release? (e.g., surveys, support tickets, forums)
- 11.3. Learning Review: (Scheduled date/cadence to review performance against hypotheses and goals)
- 11.4. Iteration Plan / Future Considerations:
- What happens if hypotheses are validated? (Next steps, further enhancements)
- What happens if hypotheses are invalidated? (Pivot, persevere, kill decisions)
- Potential future enhancements based on initial scope limitations.
- [List any unresolved questions or items needing further discussion]
- [Links to supporting documents, research, glossaries, etc.]