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superside research.md

Superside (superside.com) is an AI-powered creative-as-a-service platform that uses AI to accelerate and scale design and marketing work for enterprise brands. Here's how they apply AI: superside

AI-Enhanced Design Services

Superside combines AI-certified creative talent with over 40 AI-powered workflows to deliver design work faster and at scale. Their team uses generative AI tools like Midjourney, ChatGPT, Leonardo.ai, and others throughout the creative process — from brainstorming and concepting to final production. This has resulted in a 70% faster turnaround from creative development to delivery. superside

Key AI Use Cases

  • Custom image libraries — generating large volumes of unique, on-brand visuals (e.g., 3,300+ image components for a single project) superside
  • Ad design at scale — rapidly producing and iterating on ad creatives across channels superside
  • Translation and transcreation — localizing campaigns across languages and markets using AI superside
  • Avatar and voice cloning — creating realistic digital personas matched to brand tone for scalable video content superside
  • Storyboarding and concept exploration — using AI to explore a wider range of creative directions early in a project creativebloq

Business Impact

Superside operates with 750+ team members across 72 countries, offering services at roughly one-third the cost of traditional agencies. They train approximately 40 new creatives per month on AI tools and have completed over 500 AI-enhanced projects. AI is integrated across every business area, including project management and design execution, not just the creative output itself. promptloop

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