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conduit by superside.md

Conduit Today and in the Future

Conduit v1 → MCP + Figma Plugin (available today) — Designer

  • 100% Figma access (best in class / industry-leader)
  • Instant AI edit (best in class / industry-leader)
  • Deep import/export (best in class / industry-leader)
  • Advanced website export — page, theme, viewport (best in class / industry-leader)

Conduit v2 → Independent AI Design App (beta/wip) — Art Director

2-sec install, Win, Mac, Linux

  • Deterministic engines grounded in design philosophy, industry standards, best practices and trends with focus on color, typography and spacing (codified design intelligence plugins) (WIP/Beta)
  • Use open design format — see eoncodes substack (the-ai-native-design-format) (WIP/Beta)
  • Render directly in canvas w/ WebGL in Tauri (WIP)
  • Keep our industry-leading Figma export/import (complete)
  • Claude subscription support (WIP)
  • CRDT multi-subAgent support (Swarm-Canvas-edit) (WIP)
  • W3C DTCG design system token format (WIP/Beta)
  • Context sources: internet, connectors, files (WIP)

More in-depth documentation regarding the codified design intelligence plugins (deterministic norms) can be provided upon request.


Superside → Passenger or Co-Architect Of The Future of Design

Superside Current Leverage (pole position currently)

  • Skilled designers use AI → fast turnaround
  • Impressive relationship catalog with clients
  • AI creative evangelism — training internal designers
  • Train enterprise to use AI strategically
  • Proprietary AI models trained on customer design
  • Established global talent pool
  • Navigating complex creative programs for enterprise

Superside Challenge (AI design is heating up — time to hedge?)

  • Enterprise marketing teams can soon match Superside output
  • In time AI might reduce need for a global talent pool
  • Superside will soon not compete with legacy agencies but with agencies that were born AI-native

Superside Opportunity — Series B, C, D and Beyond (10–100× Valuation)

  • Account managers with multiple clients with focus on direction, orchestration of talent pool, curators / mediators of taste and business
  • Sell conduit.design by Superside to marketing teams that leverage custom codified design engines tailored to their art director — custom bespoke plugins running inside conduit.design / "creative OS" platform
  • Sell conduit.design by Superside to anyone needing agency-level design at machine speed. Where the edge is the millions of hours of design expertise that has gone into codified machine design. The deterministic elements.
  • Leverage Superside global talent pool and market it as human art direction + state-of-the-art machine design — machine is great at variation and chore work; humans excel at direction and providing the right context
  • Launch new plugin modules as AI improves: font maker, logo maker, architecture, 3D, motion, web, pitchdeck maker — the sky is the limit. Conduit logic changes; infrastructure level stays the same
  • Future of design: will Adobe/Figma dominate, or will new entrants move faster and grab market share? (recraft.ai, pencil.dev, conduit.design)
  • Superside Creative OS for enterprise — self-serve marketing layer; generate brand assets with human scheduling for complex work / high-level art-direction help
  • Embed Conduit / Creative OS into Slack, Teams, Adobe, GitHub etc
  • Charging platform fee not tied to linear human headcount → compounding revenue
  • By productizing client relations + brand book, Superside could reach $100M with less than 50 people on the AI-powered platform alone. The current model remains; the new self-serve platform amplifies Superside as a whole
  • When price of creation flattens, outcome-based pricing becomes a possibility — charge for conversion instead of hours/time subscription
  • Buy cutting-edge creative AI startups and expand what's possible in the Superside Creative OS — creates an edge against incumbents; double down on enterprise high-end market, performance, analytics, etc.

Appendix:

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