Created
January 13, 2015 19:54
-
-
Save cluhring/98c3208e33d4138921f2 to your computer and use it in GitHub Desktop.
Turing Lightening Talk Outline - Emoji
This file contains hidden or bidirectional Unicode text that may be interpreted or compiled differently than what appears below. To review, open the file in an editor that reveals hidden Unicode characters.
Learn more about bidirectional Unicode characters
I. What are emoji? | |
A. Picture letters. The Japanese spelling is 絵文字: 絵 (e) means ‘picture’ and 文字 (moji) means 'letter.’ | |
B. An emoji is not a photo. That may sound obvious, but it’s also an important technical distinction. When you text a photo to a friend, you are sending the data of that specific image. But when you pull up an emoji on your iPhone, for example, you are looking at a library of images designed by Apple. When you select the smiling and send it to a friend’s Android, the iPhone sends data called a "code point" to the Android, and the Android understands that you’ve sent a code point for . Then the Android displays the emoji that its own developers designed. This is the case on every platform: Designers create their own versions of the same emoji, and an organization called the Unicode Consortium ensures that the code points are the same and recognized among all devices and services. That’s why, today, the data for is the same everywhere. But that wasn’t always the case. | |
e.g.: Android’s pile of poo is surrounded by flies and wavy lines that suggest a poo-like stinkiness :poo. Apple’s pile of poo has wide eyes and is smiling :poo. Twitter’s pile of poo also has eyes but looks kind of surprised, perhaps because it’s only just realized that it’s a sentient pile of poo with eyes :poo. | |
II. History | |
A. Shigetaka Kurita, an employee at the Japanese telecom company NTT Docomo. Back in 1999, the company was looking for a way to distinguish its pager service from its competitors in a very tight market. Kurita hit on the idea of adding simplistic cartoon images to its messaging functions as a way to appeal to teens. 176 crude symbols composed from a 12x12 pixel grid. It’s not surprising that that comes from languages that have a basis in graphic symbols—from Japan or from China. Those languages are constructed with similar types of images. A tree looks like a tree in Chinese (木), and a forest is multiple trees (森林) | |
B. Three telecom carriers began adding pictures to their phones and pagers so folks could personalize their messages. (KDDI AU, SoftBank, and NTT- DoCoMo) | |
C. Unfortunately, the three carriers used different characters and different codes to send their picture letters | |
D. In 2007, Google partnered with KDDI AU to bring emoji to Gmail. | |
E. Google and Apple petitioned the Unicode Consortium to include a number of these characters, and version 6.0 of the Unicode Standard ended up with 722 emoji, designed by Ryan Germick and Susie Sahim (google). | |
F. Google’s first emoji debuted in October, 2008. A month later, Apple embraced them as well, though at the time American Apple users could only use them if they downloaded an app. | |
G. In 2010, emoji was officially approved by the Unicode Consortium, which meant that it was accepted industry-wide as a real language. | |
H. As of 2014, every mobile and desktop operating system supports emoji, including Twitter and Facebook. | |
I. In June of 2014, 250 more emojis were added to the Unicode standard, meaning that they could be transmitted across all devices, once designers create their own versions. And on November 5th, the Unicode Standard announced that its 2015 update would include a spectrum of diverse skin tones, rather than the largely homogenous faces currently available. | |
J. At some point, there was a kickstarter for an open emoji set. And so Phantom Open Emoji was born. Phantom Open Emoji basically gives you images to use as all of the glyphs used in Apple Open Emoji, but you have a license to use them however you’d like. So that’s pretty awesome. |
Sign up for free
to join this conversation on GitHub.
Already have an account?
Sign in to comment