10 emails. 12 days. Free skill activation → Full system conversion.
The Hook: Give them the Direct Response Copy skill free. Get them to use it. Let the quality speak.
The Bridge: Introduce the Orchestrator — "Even if you don't know marketing, AI becomes your CMO."
The Close: Sell the transformation — one person executing like a full marketing team.
Products:
- Skills Pack — $199 (17 skills)
- Bundle — $298 (Skills + Community)
| # | Day | Subject | Goal |
|---|---|---|---|
| 1 | 0 | Your playbook + a gift | Deliver skill, trigger activation |
| 2 | 1 | Did you run it? | Push first use, show the difference |
| 3 | 3 | What just happened | Explain why it worked (methodology) |
| 4 | 5 | "I don't know where to start" | Introduce the Orchestrator |
| 5 | 7 | What people are building | Social proof + transformation |
| 6 | 8 | The full system | Pitch both offers |
| 7 | 9 | The real math | ROI + value breakdown |
| 8 | 10 | "Can't I just prompt better?" | Objection handler |
| 9 | 11 | Last email about this | Final pitch + anti-vision |
| 10 | 14 | Quick question | Feedback + late converts |
Send: Immediately after signup Subject: Your playbook + a gift Preview: Something extra inside
Your playbook: [LINK]
And something extra.
I'm giving you one of my marketing skills — the Direct Response Copy skill. It's the same one I use to write landing pages, emails, and sales copy.
Here's what to do:
- Download the skill: [LINK TO DR SKILL]
- Upload it to Claude (drag and drop into a new chat)
- Say: "Write a landing page for [your product/service]"
That's it. Two minutes.
The output won't look like what you're used to from AI. It won't sound corporate. It won't read like a chatbot wrote it.
It'll read like copy that converts — because the skill has 100 years of direct response methodology baked in. Ogilvy. Schwartz. Hopkins. Halbert. Not prompts. Frameworks.
Try it tonight. I want to hear what you think.
— James
P.S. The playbook shows you the system. The skill lets you execute it. Start with the skill — you'll see the difference immediately.
Send: Day 1 Subject: Did you run it? Preview: The difference is immediate
Quick check.
Did you upload the Direct Response Copy skill and run it?
If not, here's the fastest test:
Open Claude. Upload the skill. Type:
"Write a landing page hero section for [what you sell]. Focus on the transformation, not the features."
Run it.
Now open a new chat WITHOUT the skill loaded. Type the exact same thing.
Compare.
The first output will have rhythm. Specificity. Hooks that pull you in. The second will be... fine. Generic. Forgettable.
That's the difference between prompts and methodology.
A prompt is an instruction. A skill is a framework. The prompt says "write copy." The skill says "here's how the best copywriters in history approached this — now write it."
One person told me: "I write copy for a living, so I was skeptical. But the DR skill alone saves me from spoon-feeding Claude fundamentals every time."
Try the comparison. You'll feel it.
— James
Send: Day 3 Subject: What just happened Preview: It's not magic. It's methodology.
If you ran that skill, you probably noticed something.
The output didn't sound like AI. It sounded like someone who actually knows how to sell.
Here's why.
That skill isn't a fancy prompt. It's 100 years of direct response science — the same frameworks that have generated billions in sales — compressed into a format Claude can execute.
What's actually in there:
- How to match your headline to exactly where your customer is mentally (not "aware" vs "ready to buy" — five distinct levels, each requiring different copy)
- Why specificity beats claims ("22 hours saved" converts better than "saves time")
- The psychology of why people actually buy — and how to write to it
- 50+ patterns that make AI copy obvious (and how to avoid all of them)
- The "So What Chain" — digging past features to the emotional payoff where decisions happen
This is methodology that's generated billions. Not theory. Not best practices. Frameworks from people who tested obsessively until they knew what actually converts.
This is why skills beat prompts.
You could learn all this yourself. Research the frameworks. Synthesize them. Build your own skills.
I did. It took 18 months. And I used it to generate $443k in revenue.
Or you could skip that part.
Tomorrow I'll show you how the full system works — including the skill that ties everything together.
— James
Send: Day 5 Subject: "I don't know where to start" Preview: You don't have to
The #1 thing I hear:
"I don't know marketing. I don't know what to do first. There's too much to figure out."
I built something for that.
It's called the Orchestrator.
Think of it as a CMO in your pocket.
You tell it what you're trying to do — "I need leads" or "I need to launch this product" or "my marketing isn't working."
It asks the right questions. Diagnoses your situation. Then prescribes exactly which skills to use, in what order, with what inputs.
Example:
You say: "I need to build an email list for my coaching business."
Orchestrator responds:
"Before we write anything, let's nail your positioning. Run the Positioning Angles skill — here's what to input. Then we'll create your lead magnet concept. Then the landing page copy. Then the email sequence that converts subscribers to clients."
Each skill's output feeds into the next. You're not juggling 10 things. You're building one thing at a time, in the right order.
You don't need to know marketing. You need a system that knows it for you.
One person told me: "These skills changed how I approach marketing entirely. It's not just prompts — it's a complete methodology you can deploy immediately."
That's what the Orchestrator unlocks. You've tried one skill. Imagine 17 of them, guided by AI that thinks like a strategist.
More on the full system in a couple days.
— James
P.S. The skill you already have (Direct Response Copy) is what the Orchestrator routes you TO when it's time to write. Positioning → Lead Magnet → Copy → Emails. That's the sequence. The Orchestrator just makes sure you never skip steps.
Send: Day 7 Subject: What people are building Preview: Agencies. Products. Revenue.
Quick look at what's actually happening:
Brian built it into his AI agency: "These Claude Skills have become a core part of my CMO agent. If you're serious about building with AI, this is an easy yes."
Alex made them foundational: "The Skills are the single most impactful purchase I've made, period. They are foundational to everything I've built so far."
Zach went from struggling to shipping: "I went from struggling with AI outputs to producing agency-quality work in days. The skills pack is like hiring a marketing team that never sleeps."
Dima transformed his outreach: "Applying even one skill from this pack transformed my outreach. The positioning skill alone is worth 10x the price."
William changed how he works: "It's not just prompts — it's a complete methodology you can deploy immediately."
These aren't people who bought something and forgot about it.
They're building agencies. Launching products. Shipping campaigns in hours instead of weeks. Operating at a level that used to require a team.
2,800+ practitioners. Same methodology. Different businesses, same transformation.
One person doing what used to take five.
Tomorrow I'll show you how the full system fits together — and how to get it.
— James
Send: Day 8 Subject: The full system (if you want it) Preview: 17 skills. One methodology. Complete execution.
You've used one skill.
Here's what the full system looks like:
Research & Strategy
- Keyword Research — find what to write about
- Positioning Angles — find what makes you different
Copy & Content
- Direct Response Copy — landing pages, emails, sales copy (you have this one)
- SEO Content — articles that rank AND read like a human wrote them
- Email Sequences — welcome series, nurture, conversion
- Newsletter — content that builds authority
- Content Atomizer — turn one piece into platform-specific posts
Creative
- AI Product Photography — professional product shots
- AI Social Graphics — thumbnails, social images, ad creative
- AI Video — product videos, talking heads
The Glue
- Orchestrator — the CMO layer that guides everything
- Brand Voice — define how you sound, use it everywhere
17 skills. One system. Complete marketing execution.
Research. Positioning. Copy. Creative. Distribution. The full stack.
Not "better prompts." Leverage.
Two ways to get it:
The Skills — $199
17 skills. Upload once. Execute the full marketing stack yourself.
You've seen what one skill does. This is all of them, designed to work together.
The Bundle — $298 ← Most transformational
Skills + 1 year in the Community.
Here's what the community actually includes:
- 2x live sessions/month — Training, feedback, Q&A. Bring your projects.
- 4+ workshops/month — Deep dives into specific skills. This month: building marketing agents with Claude.
- Office hours with me — Drop in, get help, share wins.
- Claude Code training — Our main pillar. Basics to advanced.
- n8n automation templates — Build systems that run while you sleep.
- 2,800+ practitioners in 50+ countries — The room where AI marketing gets figured out first.
Plus: Members get Skills at 50% off ($99). So you're getting the community ($199) + skills ($99) = $298 total.
The Skills give you the tools. The Community gives you the training, the feedback, and the room where this keeps evolving.
Which one?
Just want the tools → Skills at $199
Want tools + live training + the room → Bundle at $298
[GET THE SKILLS — $199 →]
[GET THE BUNDLE — $298 →]
— James
P.S. You already have the best copywriting skill I've built. If that output impressed you, imagine having the complete system.
Send: Day 9 Subject: The real math Preview: What's one campaign worth?
Quick math:
The Skills — $199
17 skills = $11.70 each.
A brand strategist charges $2,000-5,000. A copywriter charges $500-2,000 per page. A CMO consultant charges $3,000-10,000.
You're getting the methodology they use — executable on demand, forever.
The Bundle — $298
Skills at 50% off ($99) + Community ($199).
Here's what that $199/year includes:
- 24+ live training sessions/year
- 48+ workshops/year (one workshop elsewhere = $200+)
- Office hours with direct feedback
- Claude Code training from basics to advanced
- Automation templates ready to deploy
- 2,800+ practitioners sharing what's working right now
The skills give you the tools. The community gives you the training, the feedback, and 6 months of lead time on everyone else.
The opportunity math:
What's one landing page that converts worth to your business?
What's one email sequence that turns subscribers into customers worth?
What's staying ahead while AI changes everything worth?
If any of this helps you ship ONE campaign that works — you've made the money back. Everything after is margin.
Skills — $199 → The tools.
Bundle — $298 → The tools + live training + the room. (If you're serious, this is the move.)
[SKILLS — $199 →]
[BUNDLE — $298 →]
— James
Send: Day 10 Subject: Can't I just prompt better? Preview: You could. But you won't.
I get this question:
"Can't I just write better prompts instead of buying skills?"
Short answer: Yes.
Real answer: You probably won't.
Here's the difference.
A prompt: "Write me a landing page for my product."
A skill: "Here's exactly how headlines that convert are structured. Here's the psychology of why people buy. Here's how to match your copy to where your customer actually is mentally. Here's 50 patterns that make AI copy obvious — avoid all of them. Now write the page."
The prompt gives you generic output because Claude has no framework.
The skill gives you output built on frameworks that have generated billions in sales — the same principles behind every landing page, email, and ad that actually converted.
Could you research all this yourself? Build your own skills?
Absolutely. That's what I did.
18 months of building. These exact frameworks have generated $443k in revenue for me. Now they're built into skills you can deploy in minutes.
Or you could figure it out yourself.
$199 for the methodology. $298 if you want the community where it keeps evolving.
[GET THE SKILLS →]
[GET THE BUNDLE →]
— James
P.S. The skill you already have took me 3 months to build. The full pack is 17 of those.
Send: Day 11 Subject: Last email about this Preview: Then back to building
Last one about the skills for a while.
Here's what you're choosing between:
Option A: Keep doing what you're doing.
Tweak prompts. Get generic output. Watch others ship faster. Spend weeks on campaigns that should take hours.
That's fine. The playbook is yours. The free skill is yours. You can figure it out from there.
Option B: Get the full system.
17 skills. The CMO layer that guides you. The complete marketing stack — research, positioning, copy, creative, distribution — executable on demand.
One person. Full team output. Hours, not weeks.
Skills — $199 The tools. 17 skills. Upload once, deploy forever.
Bundle — $298 ← If you're serious The tools + live training + the room.
Skills at 50% off + 24 live sessions/year + 48 workshops/year + office hours + 2,800 practitioners building together.
The skills give you the tools. The community gives you the training, the feedback, and the edge.
A year from now, you'll either have a system that compounds — or you'll still be experimenting.
The methodology works. You've experienced one skill. This is all of them — plus the room where it keeps evolving.
[SKILLS — $199 →]
[BUNDLE — $298 →]
— James
P.S. After this, back to regular content. No more pitching. But if you're serious about building with AI, this is the system that makes it work.
Send: Day 14 (Non-buyers only) Subject: Quick question Preview: Genuinely curious
Hey,
You didn't grab the Skills or Bundle.
Totally fine — the playbook and free skill are yours regardless.
But I'm curious. What held you back?
- Timing not right?
- Price?
- Already have something that works?
- Not sure it's for you?
- Something else?
Hit reply and let me know. I read everything, and it helps me understand what would actually be useful.
No pitch here. Just curious.
— James
After the sequence ends, non-buyers enter the weekly newsletter.
Format: One insight from the trenches + soft CTA
Subject: The 3-hour mistake I keep making Preview: Should have taken 45 minutes
Quick one from the trenches.
Rebuilt a landing page this week. Took 3 hours.
Should have taken 45 minutes.
The mistake? I started writing copy before I ran positioning.
Every time I do this, I rewrite 80% because the angle is wrong.
The fix: Research → Positioning → Copy. In that order. Every time.
Before your next piece of marketing, spend 10 minutes on positioning. Even just asking "what are 3 different angles for this?" will save you hours.
— James
P.S. If you've been using the skills, hit reply and tell me what's working.
Week 6: Skills reminder with new testimonial Week 10: Community spotlight + bundle offer Product updates: Announcement + pitch
On signup:
playbook-subscriberskill-downloaded(track if they downloaded the DR skill)sequence-active
On behavior:
skill-activated(if they reply about using it)clicked-skills-linkclicked-bundle-linkreplied-to-emailopened-5-plus
On purchase:
skills-owner→ exit pitch sequencebundle-owner→ exit pitch sequence, add community trackcommunity-member→ different content track
- Downloaded skill but no open on Email 2 → Send reminder to activate
- Clicked pricing but didn't buy → Personal follow-up email
- Purchase → Exit sequence immediately
- No opens after Email 3 → Consider re-engagement or removal
- Reply to any email → Flag for personal response
| Metric | Target | Why |
|---|---|---|
| Skill download rate | 60%+ | Did they get the hook? |
| Email 2 open rate | 50%+ | Activation interest |
| Email 6-9 click rate | 5-8% | Pitch engagement |
| Reply rate | 5%+ | Relationship building |
| Conversion rate | 8-12% | Sequence effectiveness |
- Direct, no fluff
- Real numbers ($443k, 2,800+, 17 skills, 18 months)
- Short paragraphs (2-3 sentences max)
- "I" not "we"
- End with clear next step
- Show, don't tell (the skill comparison in Email 2)
- Marketing-speak ("revolutionary," "game-changing")
- Hedging ("might," "possibly")
- Multiple CTAs per email
- Long explanations — trust them to get it
- Emojis (unless very sparingly)
- "Not prompts. Methodology."
- "One person. Full team output."
- "The methodology compounds."
- "Hours, not weeks."
- "AI becomes your CMO."
- "Execute the full stack."
- "The tools + the training + the room."
- "Skills give you the tools. Community gives you the edge."
- Highest perceived value — everyone needs copy
- Immediate result — they can test it in 2 minutes
- Clear before/after — easy to compare with vs without
- Gateway to the system — copy is what the Orchestrator routes TO
Download skill → Upload to Claude → Run one prompt → See the difference → Want more
Critical: If they don't activate the skill, they won't buy. Email 2 is the most important email in the sequence.
Email 2 explicitly tells them to:
- Run the skill
- Run the same prompt WITHOUT the skill
- Compare
This creates an undeniable "aha moment" that no amount of marketing copy can replicate. Let the product sell itself.
- Your playbook + a gift
- Did you run it?
- What just happened
- "I don't know where to start"
- What people are building
- The full system (if you want it)
- The real math
- Can't I just prompt better?
- Last email about this
- Quick question
- $443k personal revenue from this methodology
- 18 months building these skills
- 2,800+ community members in 50+ countries
- 17 skills total ($11.70 per skill)
- 24+ live sessions/year
- 48+ workshops/year
- 100 years of direct response science baked in
- 50+ AI tells the skills avoid
Before → After:
- Prompts → Methodology
- Generic output → Copy that converts
- Weeks to launch → Hours to launch
- Need a team → One person, full stack
- "I don't know marketing" → AI becomes your CMO
- Experimenting → Executing
- Figuring it out alone → Training, feedback, community
- Skills: $199 one-time — The tools (17 skills)
- Bundle: $298 — The tools + the training + the room
- Skills at 50% off ($99)
- Community ($199): 2x live sessions/month, 4+ workshops/month, office hours, Claude Code training, n8n templates, 2,800+ practitioners
- Total emails: 10
- Sequence length: 14 days
- Free skill: Direct Response Copy
- Value emails: 4 (emails 1-4)
- Pitch emails: 4 (emails 6-9)
- Bridge email: 1 (email 5)
- Feedback email: 1 (email 10)
- Product-led activation — They experience the skill before we pitch
- The comparison test — Undeniable proof in Email 2
- The CMO angle — Solves "I don't know where to start"
- Transformation focus — Not features, but what they become
- Bundle as transformational offer — Skills = tools, Bundle = tools + training + room + edge
- Community value fully explained — Live sessions, workshops, office hours, not just "a community"
- No artificial urgency — Real value, honest pitch
- Outcomes over expert names — What the frameworks DO, not who created them