Convert collation

cast_collation.sql

UPDATE company
SET name=convert(cast(convert(name using latin1) as binary) using utf8mb4),
    contact_role=convert(cast(convert(contact_role using latin1) as binary) using utf8mb4),
    address=convert(cast(convert(address using latin1) as binary) using utf8mb4),
    city=convert(cast(convert(city using latin1) as binary) using utf8mb4),
    phone=convert(cast(convert(phone using latin1) as binary) using utf8mb4),
    postal_code=convert(cast(convert(postal_code using latin1) as binary) using utf8mb4),
    website=convert(cast(convert(website using latin1) as binary) using utf8mb4),
    code=convert(cast(convert(code using latin1) as binary) using utf8mb4);