The Two-proportion Z-test is a statistical method used to determine if there is a significant difference between the proportions of two groups. It's commonly applied in A/B testing to compare the performance of two versions of a product, feature, or webpage (e.g., version A and version B).
Here's a breakdown of the concept using an A/B test example:
You are testing two versions of a landing page:
- Version A (control group)
- Version B (treatment group)